Our Story – RORY LUX

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Rory Lux was created out of our belief that aquatic sports are the greatest in the world. We believe that the balance of intensity, athleticism, precision, and determination is what makes aquatic sports unlike any other. Rory Lux aspires to embody this pride and legacy through our mission: to change the way aquatics is perceived by empowering our athletes on, and more importantly, off pool decks around the world.

Born in California

Rory Lux is based in Huntington Beach in Southern California - an iconic city where the lifestyle has long been shaped by the locals’ love of the water. With its deep-rooted surf culture and world class aquatics programs and athletes, HB’s nonconforming, fresh spirit of athleticism is where we gather our roots.

Meet the Founder

Alyssa Isogawa

Hi! I'm Alyssa. I've been swimming and playing water polo almost my entire life! I began Rory Lux in 2016 when I was 19 as a hobby while I was still taking classes and working a few part time jobs. I had always wished there were more fun and cool things for us swimmers, so I decided to create some myself! I designed a few shirts (OGs will remember the beloved Chlorine No. 5 tee and Swim Shady baseball tee!) and to my surprise (and amusement) people caught on and loved it! I decided to design more items as word continued to spread. My favorite part about it all was the little community that began to grow online. I loved (and still do love) reading all the comments on Instagram as swimmers and water polo players alike reacted to my designs!

SO many things have happened that I can't believe it's almost been two years since I began. What a journey it's been! I've made so many friends, met so many cool people, and received so many opportunities that I wouldn't have opened up otherwise. And of course, I've made many mistakes, but learned and powered through! It also feels pretty rad being a girlboss and running my own company:)

From my experiences interacting with the aquatics community and the lovely RL GANG, I now have a clearer vision of where I want to take Rory Lux. I can't wait to see what lies ahead for us in the future! :)

Also, super exciting news for 2018 - I'm bringing on my first hires ever (it's about time - I work 24/7 but I love it)! I'll have them tell you more about them once they get going :)

Wanna know what I'm up to? Check out our blog here! Although I'm super busy, hopefully I'll have more free time to update the blog more frequently once my new hires join me :D

Meet the team!

Perryn Andrews RORY LUX Brand Champion

Perryn Andrews 
Brand Champion

With the Arkansas in his blood, water in his lungs, and Disney on the brain, Perryn splits his week between Photopass at Disneyland, freelance marketing and brand strategy, and managing the #TeamRoryLux Ambassador program.  

Emily Heaston
Trunk Show Chief

Emily is a yellow loving freak that likes to spend her time in the water swimming with her team. She has sunshine in her heart and it shines through her smile. If you ever get the chance to meet her at one of our trunk shows she will try and make it a happy and fun experience (in fact, she first discovered Rory Lux and met Alyssa at a RL trunk show)! Rory Lux is Emily's passion and she wants to see people everywhere sporting their RL gear!



Who is RORY LUX/What does RORY LUX mean?

I get this one a lot - it's not an easy one for me to answer!

The short version: RORY LUX is named after my friends.

The long version:

When I first thought of creating my own aquatics apparel brand and had some designs ready to share with the world, I realized I had to find the perfect name for it all. I purposefully decided on a random name that has nothing to do with swimming. I knew from the start that I wanted to stay away from anything cheesy (going against the grain is what Rory Lux is all about), and so I decided to start fresh and combine the names of two of my coworkers that I worked with at the time.


Have a question you want us to answer? Tweet us @roryluxapparel or email me at alyssa@rorylux.com :)








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